Million dollar expense: Buying out the App Store

Gigaom

It’s been less than a decade since the first iPhones (s aapl) hit the market, but most can hardly remember a time without them. In 2012, the average user downloaded 80 apps per device. This is eight times more than in 2008 when there were only 10 apps downloaded for every one device. There have been a lot of studies on the number of apps downloaded – remember the 50 billionth app download winner last May? – but what do we really know about the breakdown of the App Store? What could the 50th billion app download winner buy with that $10,000 iTunes gift card? That’s exactly what I wanted to uncover.

These numbers aren’t as easy to come by as one might assume. If you check the App Store, you won’t find a shopping cart you can fill up to get these numbers, nor can you get them from…

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